Up until now searches on Instagram returned accounts, places and hashtags. This week we will see Instagram roll out keyword searches that will search all the post content too (initially to limited locations).
SEO on social media
Social media posts don’t contribute to your website ranking directly but they do link back to content on your site and of course they increase your brand awareness.
Huge social media platforms become search engines in themselves – YouTube for example has the second highest volume of traffic after Google and those users make searches.
Keyword search on Instagram
By allowing users to search on Instagram, Facebook will be tipping the algorithm away from hashtags, which until now were the only way to get your posts to show up on searches.
So despite the fact that social is about brand awareness and not page rank, it is worth thinking about what keywords you use in posts on social.