Coaching covers a broad spectrum of services. You can coach childbirth, parenting, life, career, sports & fitness and many more.
Whatever your coaching business, finding customers is critical to the growth of your consultancy. Without a flow of regular enquiries, you will have no way to increase your client base and keep your business alive.
Where do you find your current coaching clients? Do you network on social media or ask for referrals from existing customers? Do you depend on word-of-mouth or on your shopfront?
How does a coach get clients?
To move away from these limited marketing methods, try exploring ways to reach a wider audience. This can be very beneficial to your business growth plans.
You might try to reach your ideal customers in other ways, like advertising in publications and online. You might sign up for memberships. You might try taking part in events and tradeshows. These marketing methods tend to be expensive, however.
One way to reach more people is on Google. According to Fleischmann Hillard, 89% of consumer buying decisions start with a search online. That’s pretty incredible, but when you think about it, obvious. In my own buying decisions, I default to a search on Google when I am looking for a new service provider or product.
You might feel that it is impossible to compete for page one on Google without advertising. I am here to tell you that it is possible to get your website to page one. You can do this organically, without paying for advertising.
How do I know that? I have helped hundreds of businesses with their search engine optimisation I have a 100% success rate in getting websites to page one – by following my blueprint.
Part of that process is finding the right keywords for your business. Think about what you offer and who you want to work with, so that you attract the right kind of clicks.
Best SEO keywords for coaching
Make sure that you are using relevant keywords – and use them. It is surprising how often I talk to coaches who are not using their chosen keywords on their website!
The best SEO keywords for coaching depend on what kind of business you want to run, what services you offer and who you want to serve.
More importantly, they need to be carefully chosen – look at the competition and the search volume for the keywords you want to use. Check out your competition. Which other coaches are working in your area, niche or with your perfect clients?
Research keywords for coaches and filter them so that you are only spending time (and what business owner doesn’t want to save time) and energy on the keywords that will work for your coaching consultancy.
Many people I teach about SEO have wasted vast amounts of time trying to teach themselves what to do using free online resources. Sometimes they have been working on SEO features that are no longer relevant or fall foul of the rules.
Want to find out how to attract more clients for your coaching business?
Do you need help to get your website to page one? Does your coaching business need more visibility on search engines? How would you like more clicks from relevant potential clients?
If this sounds good to you, consider signing up for one of my courses or joining my mentorship program (application only).