Which is the best free keyword research tool available? There are so many keyword research tools to choose from, and each of them gives you a bit of what you need, most of them teasing you into paying for more information once they have given you a taster. So, which one should you use when you are doing your own keyword research?
Google’s Keyword Planner
The first on this list had to be Google’s own Keyword Planner tool. If you have ever signed up for a Google Adwords account, you will have access to this tool that lets you search for up to ten keywords at a time or enter a website and see results. The average monthly searches, trends, competition, top of page bids (low and high) for each keyword are shown in columns across the page. Results can then be refined or exported.
If you have never seen this one before, you really need to check it out. It collates the keywords from a number of platforms including Google, YouTube, Bing, Yahoo, Amazon, Wikipedia and Answers. It even allows you to swap out one for another, if your search engine preference is Baidu or your focus is products, include Ebay. It’s a great way to see what keywords are similar across the board or which outliers there might be.
Answer the Public
Answer the Public is a nifty tool that sorts keywords into questions, prepositions, comparisons and alphabetical listings. This is a very useful tool if you want to take advantage of the SERP Featured Snippet function to be ranked as a ‘Related Question’, shown in search results as People also ask:
As mentioned in the introduction, many paid keyword tools will allow you to see or download a small number of keywords before they ask you to sign up for their service or subscribe to a plan. There is a plethora of these tools on the market.
The above are only a very small selection of the tools that I have assessed in my SEO work, and form a small part of the SEO courses that I teach. If you would like to know more about SEO and how you can make it work for your business, check out my courses on ampcollab.com.
Learn more about SEO keywords
Keyword research is fundamental to search engine optimisation and every business owner needs to know how to do keyword research.